CLEARWATER, Fla. – More than 20 years ago, Julie Rutenberg and Colette Derks harnessed some of the first private school choice programs in America to create a bespoke little school they knew their community needed. All these years later, Blossom Montessori School for the Deaf continues to show what kind of diverse, ever-expanding options are possible when education choice is in the mix.
Rutenberg founded Blossom in 2003. Derks, now the associate director, helped stand it up. As the name suggests, the PreK-6 school serves students who are deaf or hard of hearing (along with their siblings) and the children of deaf adults. Occasionally, Blossom also serves students who do not have any hearing loss because their parents want them to have more one-on-one attention. Over the years, nearly every one of its 250-plus students used a state-funded choice scholarship.
Rutenberg and Derks were working at a community center for deaf people when they got the idea for the school. They thought the hands-on, self-directed, mastery-based approach of Montessori offered a good alternative to the students they saw having a tough time in traditional schools.
“They’re able to move around the manipulatives when they’re working out their (math) problems, when they’re building words for reading, working with writing skills,” Derks said. “We really love how Montessori just kind of gets the whole body involved when learning.
“You’re not just sitting at a table looking at a paper or a book all day, (where) everybody’s on the same level,” she continued. “It really helps the student to be able to kind of grow and develop at their own pace.”
Rutenberg and Derks praised the public-school programs in their area that are serving similar students. Offering an option, they said, is not a knock on them.
“We’re just a different way of learning,” said Rutenberg, who attended Montessori schools as a child. “We’re not always going to be the right fit, either. Our goal is just to make sure the child comes first.”
Blossom got its start using three rooms inside another Montessori school. But for most of its existence, it’s been housed in a trim, beige building in an eclectic office park, right next to an ice-skating rink.
Most of the families it serves are working class. Most live in the immediate area. Some, though, drive an hour or more each way so their kids can attend. Others have moved from as far as Daytona Beach – on the other coast of Florida – because they wanted the school that much.
“It’s nothing but positive with everything they do. They see the kids as perfect the way they are,” said Anastasia Caroline, whose son Quinten, 7, attends Blossom. “In a normal school, you’re not always going to get that love, that acceptance.”
Blossom represents so many choice-fueled trend lines. It’s a microschool. It’s a Montessori school. It’s a school for students with special needs. In Florida, where choice is the new normal, all those options are growing.
Microschools are so much of a thing now, they’re routinely showing up in local news stories (like this one and this one). I don’t know if anybody has a good handle on the total number, in part because there isn’t an official definition. But Microschool Florida, an excellent resource, puts the number at 156 and counting.
Meanwhile, there are at least 150 private Montessori schools participating in Florida’s choice programs. I say at least because that’s how many are listed in the state’s private school directory with Montessori in their name.
To be sure, there are plenty of Montessori-influenced private schools that don’t have Montessori in their names (like this one, this one, and this one). There are also plenty of school-like entities, like this hybrid operation in Tampa, and this homeschool co-op in South Florida, that are Montessori influenced, but aren’t official private schools, and aren’t tracked in any kind of official way, yet are funded in part by parents using flexible, state-funded education savings accounts.
Finally, there are more options for students with special needs. There’s more inclusion because more families can now afford schools that were once out of reach. (Check out, for example, the trend lines for scholarships for students with unique abilities in our white paper on Catholic schools.)
At the same time, there are more specialized schools, because, with choice, education entrepreneurs can more easily create them. Not far from Blossom, schools like this one, this one, this one, and this one, are all thriving.
“We would not be here today if we didn’t have the opportunity to use the choice scholarships,” Derks said. “It really is so important because the world today tries to fit everybody into the same box. (But) we’re all individuals, and we’re all our own person, and we learn differently, and we grow differently.”
Caroline, who works as an office manager at a medical practice, secured choice scholarships for both her sons, Quinten, and Silas, 10. She said private school would not have been possible otherwise.
Both use the Family Empowerment Scholarship for Students with Unique Abilities, an ESA Florida created in 2014. Once called the Gardiner Scholarship, it now serves 122,000 students. (Prior to the FES-UA Scholarship, Florida had a scholarship for students with special needs called the McKay Scholarship. It was merged with the FES-UA Scholarship in 2022.)
Caroline said she chose Blossom because she wanted Quinten immersed both in a sign language program and in the tight-knit deaf community. The school provides the warmth, structure, and positive reinforcement he needs, she said.
“They don’t allow bullying. They don’t put kids down. They just celebrate their growth and watch them blossom,” Caroline said. “It’s completely an amazing school for my child.”
