Charter schools are eager to seize opportunities created by education customization

ORLANDO, Fla. — The whiplash of uncertainty has buffeted the nation’s charter school movement during the past five years. First, COVID-19 disrupted learning for millions of students . That was, followed by restrictions on federal grant money. Then came a lawsuit challenging the public status of charter schools. 

The leader of the National Alliance of Public Charter Schools empathized as the movement’s annual conference kicked off on Monday. 

“Starting, running and teaching at a charter school has never been easy,” the alliance’s CEO Starlee Coleman said during her keynote speech to more than 4,000 charter school representatives. She said plenty of changes lie ahead. 

 “Some of the changes you’re going to like, and some will be hard.”  

But charter school supporters also had plenty to celebrate, including the sector’s growth alongside private school choice, students who outperformed district peers on national tests, and state laws that require charters to receive a share of capital funding. The U.S. Department of Education also infused an additional $60 million into the fund for charter schools, bringing the total to $500 million to support charter school expansion.  

Leaders also hailed the opportunities created by the rise of private school education savings accounts, or ESAs, which have skyrocketed in popularity in states that have passed them.  

“Choice is working. Choice is here to stay,” said Hanna Skandera, CEO of the Daniels Fund and a former secretary of education in New Mexico. Skandera was one of a four-member panel that discussed the future of charter schools.  

Leaders in Texas and Florida discussed how to seize those opportunities by offering a la carte courses to students with ESAs. Florida, where in 2023 lawmakers made all K-12 scholarship programs into ESAs that are universally available  and created the Personal Education Program for students not enrolled full-time in a public or private school, has already recruited school districts and charter schools to provide access to part-time classes.  The latest to sign on is Charter Schools USA, which announced a collaboration with Step Up For Students earlier this week to expand options for students.  

“This is the future, and it’s great to see,” said Derrell Bradford, president of 50CAN and who serves on several charter school boards. “These sorts of collaborations are what happen when families are in the driver’s seat, and they have real resources to direct the education of their children. I hope more states and providers follow them on the path to educational pluralism.” 

Texas won’t start offering its ESA program until 2026, but in preparation a coalition of charter school leaders has already started a pilot program for private-pay students at four schools. They offer a la carte classes online and in person, including some after school.  

“We think this is an opportunity, not as a threat,” said Raphael Gang, K-12 education director at Stand Together Trust.  

The panel advised those considering offering part-time services to capitalize on their strengths when deciding what to offer, start small and educate parents on how to access the programs.  

In Florida, where education choice scholarship programs have been in place since 1999, representatives shared the history leading up to the state’s 2023 passage of House Bill 1, which converted all choice scholarships into ESAs and made them available to all K-12 students.  That law also established a new ESA, the Personalized Education Program, for students who are not enrolled full-time in a public or private school. PEP allows parents to use $8,000 per student to create a customized education for their children. 

“It has been a game-changer,” said Keith Jacobs, assistant director of provider development at Step Up For Students. Jacobs, a former charter school leader, works to recruit and onboard charter schools and school districts as providers of part-time services for ESA students. 

Jacobs said school choice used to exist only for families who could afford private school tuition or buy a home in a certain ZIP code, but ESAs have taken choice to a new level. 

“We have placed the funds in the hands of the parents,” he said.  

What does that look like?  

It might be a virtual class in the morning, band at a public school in the afternoon, and a session with a private tutor.  

“Or it might be ‘My child needs an AP bio class and the charter school down the street has a good bio teacher,” he said. 

 Charter Schools USA Florida Superintendent Dr. Eddie Ruiz said the decision to offer courses to part-time students was easy given the demand for flexibility. 

 “Charter Schools USA believes in innovation,” Ruiz said.  “It’s given parents the flexibility to really design their student’s education.” 

He said when he approached his principals about the idea, they wondered how it could be done. Ruiz compared it to Amazon.  

“Parents can just pick and choose,” he said. “Whatever it may be, they design their educational experience.” 

The implementation will look different for each state based on the laws, but in Florida, approved providers can list their offerings and prices on an online platform, where parents can purchase the services with their ESA funds.  

Charter schools set their prices based on local costs, said Adam Emerson, executive director of the Office of School Choice for the Florida Department of Education. In calculating those, leaders should not overlook operational costs, such as putting the students in the school information system.  

Emerson said serving ESA families is a financial win for charters, but also the chance to make a positive difference for students in their communities. 

“Yes, it’s a revenue stream, but it’s also a calling,” he said. 


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BY Lisa Buie

Lisa Buie is managing editor for NextSteps. The daughter of a public school superintendent, she spent more than a dozen years as a reporter and bureau chief at the Tampa Bay Times before joining Shriners Hospitals for Children — Tampa, where she served for five years as marketing and communications manager. She lives with her husband and their teenage son, who has benefited from education choice.